What marketing genius came up with this book cover?
The Mom Factor is a book all about how Moms make their purchasing decisions.
I haven't read it, so I can't comment on the quality of the writing. My question is, what marketing genius decided to try to promote this topic by featuring a nearly-headless woman on the cover??? She's barely in the picture!
Are they trying to tell us that marketers see a mother as an anonymous body with a pair of breasts and a baby on her hip?