Exploring life at the intersection of feminism and reality....Extended conversations based on my book "Mojo Mom: Nurturing Your Self While Raising a Family."
Wednesday, January 27, 2010
My fave iPad slam: "Are You There, God? It's Me, Marketing."
So, Apple Computer has named their shiny new gadget the iPad. That confirms one thing for me, that we women might as well say whatever the hell we want on the internet, because men really aren't listening to us.
I mean seriously, you get four women around a table, suggest the name iPad, and they will shoot it down in three seconds flat, possibly falling out of their chairs laughing at the suggestion. Jezebel.com has an awesome list of period-related jokes that was posted within hours of the release. My favorites were from Begorrah: "Are you there, God? It's me, Marketing," and Mary McCarthyite, "Everyone, just try to Stay(free) calm and Poise(d). It's Always nice to see a new product on the market. I Depend on Apple to come up with great ideas. Maybe we're taking this out of Kotex."
MadTV had a parody of a potential iPad years ago (the sound cuts out near the end but this was the best video quality I could find):
So to both alpha male and senstitive-New-Age-guy Apple developers: you can have your Mac and Phone and Tunes, but we women own the word Pad. If you insist on calling your new "magic slate" an iPad, we will make fun of you until you come out with a new version that doesn't have such a dumb name.
Seriously, what were they thinking? It really shows that they are not thinking, not listening to women. Do they have women on their team? Do they talk to women? How much did Apple pay for this magical piece of Silicon Valley marketing genius?
And how, oh how, can this happen the week that the awesome Sarah Haskins steps down from her Current TV feature, Target Women? She HAS to come back for a special edition to take down the iPad.
Somehow the Target Women about "How to Get Hot Chicks" seems appropriate here...spoiler alert, it boils down to convincing men that hot chicks will drool over...stuff that guys like anyway. Hmmmm, like the iPad?
I've been in the hive not in a cave... And, here is why we need Courageous Parenting
It's Friday, again, already? Hard to believe. I know my blogging has suffered from infrequent-itis lately, but I wanted to tell you it's because I've been as busy as a bee in a hive, not hibernating like a bear in a cave.
What's been keeping me so busy behind the scenes? The new Courageous Parenting anthology, of course. I am working with 14 talented contributors, and now we've brought on board our intrepid editor Lacey, working with me and my loyal project manager Patty, to pull this whole thing together.
I am so grateful that I don't have to do any of this alone! Lacey and I are really getting into the heart of the book, working on individual chapters as well as creating a coherent whole.
I'll reveal the whole roster of contributors on Monday, but today I keep thinking about why we need Courageous Parenting. We live in a disproportionately fearful time, although our children and families are actually growing up in quite a safe era. We live in an overly child-centric society, yet our kids eventually need to grow up and become independent. They aren't just going to wake up as capable and competent young adults on their 18th birthdays: we need to give them skills and life experience to be prepared to be independent.
Courageous Parenting aims to give parents those skills and strategies they need to grow up independent kids, and also the courage to work on our own development. Because for our kids to feel good about leaving the nest, it helps to know that we have our own lives and are not totally dependent on motherhoood to create our identities and happiness.
I am a big fan of Sarah Haskins and her Current TV show Target Women. This week's parody is not only funny, it's a brilliant dissection of the way we are sold fear on a daily basis.
In Mojo Mom, I wrote about unpacking our guilt and examining it, looking for the true signals that indicate there is something we need to change, and discarding the rest as unhelpful baggage. It's time we do the same for worry and fear. True fear signals are vital signs to listen to, but our society has become overrun with a constant static blast of worry, much of it broadcast in the style of those Broadview Security ads in the Target Women video.
In Courageous Parenting, we aim to give you solid information, inspiration, and skills that will increase your family's capacity for joy and exploration, without so much worry getting in the way.
Sign up on the www.MojoMom.com home page to receive a free e-book of the new Courageous Parenting anthology when it comes out in early 2010!
Location: Chapel Hill, North Carolina, United States
The Mojo Mom blog is an extension of the work I began with my book "Mojo Mom: Nurturing Your Self While Raising A Family." Being a Mojo Mom is about exploring creativity, connection, and action. My mission is to provide support and inspiration to help each woman answer the question, "Who am I, now that I am a Mom?" To learn more, and to access additional resources, please visit my main home page at MojoMom.com